For the underdogs
hCODE was built for the underdogs—the people who don’t have perfect genetics, perfect schedules, or perfect discipline… but show up anyway. We make simple, science-backed supplements to help real people make real progress. No hype, no gimmicks—just effective formulas for those grinding to become the healthiest version of themselves. If you’re chasing your goals with grit, not shortcuts, hCODE was made for you.
HCODE is about championing the underdogs — those who take the narrow road to chase something great.
Anyone can sign with a big brand once they've “made it,” and that’s fine. But we believe in telling the stories that haven't been told yet. The ones still in the making.
Whether it's business, sports, or life, there are dogs out there grinding for something bigger. Everyone’s writing their own story — and we want to be a part of it.
About hcode & simple plan
Fundamentally, our goal is to help end metabolic disease in the United States by creating products that support a healthy lifestyle.
Our supplements are the highest quality and keep you on track. Our other convenience products are designed to create lifelong healthy habits.
Most people struggle with a healthy diet. We solve that by making healthy meals for busy people that can be microwaved in 2 minutes or less. Our meals leave you feeling great about yourself and give you back time to do the fun things in life.
We live and breathe by our core values. They are how we judge ourselves, coach our employees and treat our customers. They are:
- Make it simple. Keep it simple.
- Build positive and fun relationships.
- Have high standards.
- Operate from sound nutrition principles.
Functional foods
High protein breakfast in a JIFFY! With Simple Plan's High Protein Overnight Oats...just mix in 2.5 ounces of milk (or your favorite liquid), chill in the fridge overnight...grab-and-GO in the morning! Made with authentic hCODE protein powders.
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Simple Plan offers meals and supplements in a way that can’t be found anywhere else. With exciting monthly menu updates, low-investment kitchen, and a loyal fan base, Simple Plan is revolutionizing what healthy "fast food" looks like.